29th June
2010
Whether you're a new start-up or an established small business, effective marketing plays a key role in your success. In order to extend your reach and access to as many potential customers as possible, it's important to implement as many marketing tools as you can. While you might be doing quite well through writing articles or through public speaking, you can actually do much better by adding a few more techniques to your toolkit. Not only will it be a great learning experience, it will also ...
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Marketing
23rd June
2010
Keywords aren't just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures, business cards, flyers, and ads. Keywords can also fit well into speaking engagements scripts or audiotapes scripts as well as audience handouts. It is important to create a keyword list for each product or service you have. The keyword list might even ...
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Marketing
18th June
2010
Hold on a second! I know you're eager discover this marketing 'secret' is, but before we get to that, I'd like you to do a quick exercise. So grab a pen and a piece of paper, this won't take long. Ready? Write down every method you currently use for marketing your business. Take your time. Put down every technique you employ. Let me know when you've finished. All done? Swell. So, what's on your list? Chances are you have the usual marketing tools: newspaper, radio and television ads; ...
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Marketing
14th June
2010
Can Self-Coaching Really Help Your Bottom Line? The other day I found myself watching one of those ubiquitous makeover programmes. The presenter's brief was to transform an entire street. In her pitch to the residents, she evangelised about the effect the conversion would have: not only would it make the environment look better, it would be less prone to vandalism, and, in addition, it would also lift house prices. Considering how disparate the neighbours were, the presenter ...
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Business
11th June
2010
Discover The Coach Within You One of the three basic roles of leadership is the coach or mentor. The best boss is often the best coach. (See: http://tlc-leadership.com/the_three_faces_of_leadership) In sports the coach is very conscious of his role but in the business world most coaching is unconscious or even accidental. Just as many a dad learned to coach by jumping in with his son's baseball or hockey team or his daughter's basketball team most manager / coaches learned the art through a ...
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Business
8th June
2010
Education
8th June
2010
/p> One of the distinctions that sets coaching apart from other types of consulting is that coaching specifically addresses the client's sense of who they are in the world, and helps the client make life choices that are aligned with their personal values. In my opinion, there tends to be a split in the psyche of America between personal and career development. If you look in the index of your local telephone company's Yellow Pages ' you can easily find "Business Services" and ...
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Business
6th June
2010
Education
6th June
2010
"(Howard) Hughes never learned how to convert his knowledge to practical application. Instead he sought a perfection that assured failure." - From Empire: The Life, Legend and Madness of Howard Hughes by Donald L. Bartlett & James B. Steel How many times have you heard someone (it may have been you) proclaim or complain that he/she is a perfectionist? You may have noticed that going for perfection is a fool's game. You simply cannot win when you set perfection as your standard. There may be ...
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Business
5th June
2010
Top Seven Reasons to Publicize your Business with Articles Judy Cullins ©2005 All Rights Reserved. Do you want to be #1-10 on Google and other search engines? Do you want quadruple your Web sales in five months? Promote your business to the top with these 7 reasons to write and submit how-to articles. 1. Reach 10,000 to 150,000 targeted potential customers or clients every week Online that translates to increased sales. These people sign up for the no-spam ezines that you submit your articles ...
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Business
5th June
2010
Education
4th June
2010
Education
4th June
2010
/p> Have you been trying to start an Internet business and find yourself broke, desperate and coming to the end of your tether? Well, you're not alone. Here are samples of correspondence that I've received from folks who are in exactly that situation. " ...I have bought so many books I have lost count and am now so totally confused (and broke) about what to do I'm just about to give up." " ...I am twenty years old and entirely dependent on myself. I have no parents and I am out on my own ...
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Marketing
3rd June
2010
Leadership is any influence relationship that brings about change'this can be a teacher/student relationship, a parent/child relationship, a politician/citizen relationship, a business owner/employee relationship, a community leader/volunteer relationship and peer/peer relationship. These ten guiding principles can support leaders in becoming trusted by their followers and for withstanding the challenges of today's ever-changing world. (1) Leaders must be willing to be highly visible during ...
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Business
2nd June
2010
Find the Right Coach: Nine Guidelines for Executives It seems that coaches are everywhere these days. Senior Executives are hiring executive consultants in increasing numbers, and for a wider variety of reasons. In the past, coaching was viewed primarily as a remedial tool for executives whose careers were skidding. Today more and more leaders use coaches on a consultative basis, for everything from accelerating leadership transitions to facilitating board, shareholder and employee ...
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Business
1st June
2010
WEEKLY WISDOM NEWSLETTER Vocalized goals + Action=Realized Dreams December 10, 2003 Do you have a dream? Is there something you want to do, to achieve, or to complete? How close are you? How many people have you told about it? Do you have a written plan on how to get there? And the most important question ' Are you taking action? This much is absolutely true: If you never vocalize your dreams, and you never come up with even the most rudimentary plan on achieving them; and if you never take ...
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Self Improvement
1st June
2010
Education